What is Actionetics?
Actionetics is ClickFunnel’s automation platform that can interact with your customers through the web, emails and also SMS using the Twilio integration.
The Actionetics platform makes it possible is that it takes automation to a new level with its roster of features that help you know more about your market, communicate with your market, automate your communication with your market, etc.
Actionetics: Contact Profiles
Your contact profiles page is where you’re able to see everyone who’s opted into your lists across ClickFunnels. This is where you’re able to see how many people join/unsubscribe to your lists and where you can see information about your contacts.
Actionetics: Individual Contact Profile
The individual profile which you can view when you go into one of your subscriber’s or customer’s profiles.
The first area of this page which you’ll see is the ‘Action Score’ which is a score assigned to every single person who enters into any of your funnels in ClickFunnels and has to do with a bunch of different variables. The main ones are recency, frequency, monetary value and their social score.
You’ll be able to hover over the different bands within the scoring area and get an insight into what % the contact is sitting at for some of the different variables.
E.g. With a frequency of 1%, this shows you that the customer has not purchased very often from the user.
Under the General Info area of the page, you can also see a lot of valuable data which is pulled for that contact which can help you understand that contacts movements and engagement throughout your sales funnel.
Then you’ve also got multiple tabs on the left-hand side bar which allow you to see the breakdown of:
- Purchases made by the contact (also if an affiliate sent them to your offer, you can see which affiliate made the sale for you)
- Memberships the contact is involved in
- If the contact is in any Actionetics email automation
- Which pages the contact has visited recently within your sales funnel
Actionetics: Email Lists
Email lists are the core of any online business as you segment and build your contact base with visitors to leads, and leads to customers.
In Actionetics, you’ll be able to see all the different lists that are being used and import your existing lists for other autoresponders (up to 100,000 contacts per account, please contact ClickFunnels support if you require more).
Actionetics: Automated Email Marketing
As you start growing your list, you’re going to want to start communicating with your contacts and begin to build rapport and a relationship. To do this you’re going to need to start sending out email broadcasts to your email list.
You can customize the information of the broadcast along with selecting a template to get you started.
One of the most powerful Actionetics pieces of functionality is its email builder. We’ve all been there and used some of the most unfriendly email builders and designers on the market.
And if you’re like me, you’ll really appreciate the new ClickFunnels email builder which emulates the landing page editor and is extremely easy to use. It uses a streamlined version of the landing page editor to build email templates and broadcasts which are formatted perfectly for email clients and on mobile.
Actionetics: Action Funnels
Action funnels are another extremely powerful part of Actionetics which allows you to take internal and external actions on your list.
Through Action Funnels, you can also create custom groups and set them as triggers in order for an action to be done.
There are 7 custom groups in the Action Funnels:
- Email Step
Each of these custom groups can be set as triggers for internal or external actions on your email list.
Internal actions might include removing people from your prospect list if they subscribe to a new list after purchasing a product for people who only are in a particular funnel.
Alternatively, an external action might be sending people with a social following of x an SMS reminder about a webinar coming up.
Action funnels allow you to dig deeper and be as technical as you’d like to be with your email list.
Check out the Actionetics Explainer video for yourself to get the big picture.
It will give you an idea of what Actionetics is and what it can do for your business and your revenue.
What is Backpack?
Backpack is ClickFunnels Affiliate Management application. If an affiliate sent you traffic that converted into $100, would you give them $50 back? Of
If an affiliate sent you traffic that converted into $100, would you give them $50 back? Of course, you would! That adds up!
With ClickFunnels’ Backpack you can build a team of commission based salespeople to help you promote and sell your products.
Check out this quick explainer video on the CLick Funnels Backpack Affiliate management application.
Conclusion on Actionetics + Backpack
I’ve used Hubspot and many other marketing platforms and Clickfunnels with both Actionetics and Backpack added in to make for a very powerful sales marketing and shopping cart platform.
If you are selling or thinking of selling physical or info products online, I highly recommend you take a look at ClickFunnels.